Nielsen Study Shows Yellow print still dominant.
A TNS study has shown at the national level, print remains the dominant source of information, although the gap between online and print usage has narrowed over the last 18 months, driven by an increase in online usage while print remained stable.
While the number of NZers using Google has pushed ahead over the past two years, Yellow’s core print products White Pages and Yellow Pages remain strong in terms of usage.
For more information please contact Raj Patel.
Mobile Marketing
In short, mobile marketing is about to become the biggest thing since the big bang. Technology has pushed the mobile phone to a point where it’s much more than a mobile phone. What other pocket-sized device allows you to surf the Internet, watch videos, download music, connect with people, send and receive text messages – oh, and make phone calls?
Worldwide there are over 3.3 billion mobile phone subscriptions, more households have a mobile phone than a TV set and for every person with a credit card there are 2 with a mobile phone. From its origins as a voice communication device, it has become the most powerful marketing tool ever.
Using mobile marketing you can enhance your relationships with your existing customers and significantly create growth of new customers. The campaign may be personalised per outlet or city or region. They may be used to measure the return on investment of existing advertising or as a stand-alone campaign in its own right.
By building a direct rapport with existing customers there is the opportunity to up sell, re-sign or refer to a friend. This helps develop brand loyalty.
Mobile marketing allows the inquirer to receive instant gratification.
For more information have a look at our mobile page here or contact Raj or Greg.
Yellow Guide™ to Retirement Living
Adtraction is pleased to announce that we will now be managing and
booking advertising on behalf of our clients for the Yellow Guide™ to
Retirement Living.
Yellow Guide™ to Retirement Living is New Zealand’s only national
directory of Retirement Villages, Home Support services, Rest Homes and
Private Hospitals.
The aim of the Guide is to provide information (including ‘real-life’
stories) to people searching for accommodation options so they can make
an informed choice for their retirement years. It also aims to provide
other relevant content such as articles around financial planning and
legal considerations as well as an overview of government subsidies and
support services available during this time.
The publication is ‘highly targeted’ with distribution and promotion
aimed specifically at the 50+ age group. As the number of New
Zealanders in this age bracket increases, the Yellow Pages Group wants
to ensure the guide continues to be as comprehensive and useful as
possible.
In addition, Yellow Pages have partnered with Grownups.co.nz
– NZ’s most popular lifestyle site for people aged 50+, attracting up
to 90,000 visitors per month, voted best lifestyle site 2008 NetGuide
Web Awards.
For further information on the Guide, please contact Greg or Sam on (04) 805 0050. |
White & Yellow pages split
The Auckland 2010 White pages® will be split into two books; with one book containing only Residential listings and the other containing only Business and Government/Medical listings.
Both books will be delivered to every household and business within the Auckland region.
For users the split will:
- Improve ease of search and relevancy
- Support the increasing trend toward seeking business information over residential
- Make the books easier to handle and pick up
And for advertisers….
- encourage more frequent use by users
- increase the exposure to their known market
……so making it quicker & easier for their customers to find them
For further information contact Sam
Yellow Pages increases your revenue
By GARETH VAUGHAN - The Press
The Yellow Pages Group has delivered increased annual revenue, kept its bankers happy and is now experiencing improved activity, chief executive Bruce Cotterill says. Cotterill told BusinessDay yesterday Yellow Pages' June year turnover rose 0.7 per cent. He was happy with this given economically it had been a "very, very difficult" year, especially for advertising-dependent media companies.
"The Fairfax results, the APN results, the TV broadcasters coming out with their revenue levels in that sort of mix we need to be really happy about the outcome," Cotterill said. The New Zealand publishing arm of Fairfax Media, owner of The Press, posted a 15 per cent fall in annual turnover.
APN News & Media, owner of Auckland's New Zealand Herald newspaper and 50 per cent of the Radio Network, recently recorded a 21 per cent fall in half-year revenue in its New Zealand publishing arm, while radio revenue fell 18 per cent. And the Television Broadcasters' Council said industry revenue dropped 13 per cent for the six months to June. Yellow Pages, which in 2007 estimated its overall share of the New Zealand advertising market at 10 per cent, now has 10.9 per cent, Cotterill added.
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