Mobile Marketing
In short, mobile marketing is about to become the biggest thing since the big bang. Technology has pushed the mobile phone to a point where it’s much more than a mobile phone. What other pocket-sized device allows you to surf the Internet, watch videos, download music, connect with people, send and receive text messages – oh, and make phone calls?
Worldwide there are over 3.3 billion mobile phone subscriptions, more households have a mobile phone than a TV set and for every person with a credit card there are 2 with a mobile phone. From its origins as a voice communication device, it has become the most powerful marketing tool ever.
Using mobile marketing you can enhance your relationships with your existing customers and significantly create growth of new customers. The campaign may be personalised per outlet or city or region. They may be used to measure the return on investment of existing advertising or as a stand-alone campaign in its own right.
By building a direct rapport with existing customers there is the opportunity to up sell, re-sign or refer to a friend. This helps develop brand loyalty.
Mobile marketing allows the inquirer to receive instant gratification.
