News Desk

News added for July 2009

Current News:
Past News:

Yellow Guide™ to Retirement Living

Adtraction is pleased to announce that we will now be managing and booking advertising on behalf of our clients for the Yellow Guide™ to Retirement Living.
 
Yellow Guide™ to Retirement Living is New Zealand’s only national directory of Retirement Villages, Home Support services, Rest Homes and Private Hospitals.
 
The aim of the Guide is to provide information (including ‘real-life’ stories) to people searching for accommodation options so they can make an informed choice for their retirement years. It also aims to provide other relevant content such as articles around financial planning and legal considerations as well as an overview of government subsidies and support services available during this time.
 
The publication is ‘highly targeted’ with distribution and promotion aimed specifically at the 50+ age group. As the number of New Zealanders in this age bracket increases, the Yellow Pages Group wants to ensure the guide continues to be as comprehensive and useful as possible.
 
In addition, Yellow Pages have partnered with Grownups.co.nz  –  NZ’s most popular lifestyle site for people aged 50+, attracting up to 90,000 visitors per month, voted best lifestyle site 2008 NetGuide Web Awards.

For further information on the Guide, please contact Greg or Sam on (04) 805 0050.

Adtraction launches New Website with a difference. Taking advantage of technology.

Adtraction is now in its 5th year and clearly technology and more importantly, market demands have changed significantly. The same goes for web sites. Splash pages are annoying, too much text is boring, it drives potential customers away and generic stock photography is so fake.

Your website is your front door.  It is becoming more common for your clients to interact with you via your website. Just like your wardrobe at home, every so often it needs a spring clean; refreshing your brand is essential in today's cluttered market.

We thought we'd put our money where our mouth is and relaunch our  own web site.  Our site has new back end technologies, new content and far more capability than before. The new design highlights how proud we are to be a Wellington based, New Zealand owned agency (even though we have clients all over Australasia). Our News system has also had an upgrade. We will now be able to load images and short links to all articles.


With this new site comes a link to our 
Facebook page (http://tinyurl.com/c8lej9) and Twitter account
, highlighting relevant news and links on an ongoing basis. So have a look around, feedback is always welcome.

Also coming up soon will be 
Adtrac 2.0, our new online job management system. We'll be in touch soon.


Regards
Greg, Raj & the Adtraction Team