Yellow Guide™ to Retirement Living
Adtraction is pleased to announce that we will now be managing and
booking advertising on behalf of our clients for the Yellow Guide™ to
Retirement Living.
Yellow Guide™ to Retirement Living is New Zealand’s only national
directory of Retirement Villages, Home Support services, Rest Homes and
Private Hospitals.
The aim of the Guide is to provide information (including ‘real-life’
stories) to people searching for accommodation options so they can make
an informed choice for their retirement years. It also aims to provide
other relevant content such as articles around financial planning and
legal considerations as well as an overview of government subsidies and
support services available during this time.
The publication is ‘highly targeted’ with distribution and promotion
aimed specifically at the 50+ age group. As the number of New
Zealanders in this age bracket increases, the Yellow Pages Group wants
to ensure the guide continues to be as comprehensive and useful as
possible.
In addition, Yellow Pages have partnered with
Grownups.co.nz
– NZ’s most popular lifestyle site for people aged 50+, attracting up
to 90,000 visitors per month, voted best lifestyle site 2008 NetGuide
Web Awards.
For further information on the Guide, please contact
Greg or
Sam on (04) 805 0050.